Privacy Notice

Information we collect

We collect information necessary to operate this Website, administer dealer, partner, customer, and account relationships, process transactions, and respond to inquiries.

Online Orders and Transactions. When you place an order through this Website, we collect information required to complete the transaction, such as billing and shipping address, telephone number, email address, account information, and payment details processed by our payment providers. We do not store full payment card information on our systems.

Account and Registration. If you create an account, submit a dealer application, request dealer access, establish a business, institutional, or government account, or otherwise register through this Website, we collect information such as your name, company or organization name, store or account name, website URL where applicable, business or institutional address, telephone number, email address, resale, tax, or other business identification information, and related account credentials.

Dealer Application and Account Information. If you apply to become an authorized dealer or partner, or request a business, institutional, or government account, we collect the information you provide in that process, including business or organizational details, staffing information where relevant, operational characteristics, contact information, and any other information you submit so we can evaluate eligibility, verify account status, and communicate with you about next steps.

Business Communications. If you contact us by email, telephone, text message, website form, or other means, or if we contact you regarding an application, account, order, or support matter, we collect the information involved in those communications, including correspondence and related contact details.

Usage Data. We collect information about how this Website is used, including pages viewed, actions taken, referring sources, IP address, browser type, and device-related technical data.

Cookies and Functional Data. We use cookies and similar technologies to support core website functionality, including account access, shopping cart, and checkout operations. These technologies are used for essential functionality and basic analytics, not for advertising purposes.

You are not required to provide personal information to browse this Website, but certain features, including dealer applications, account access, and online ordering, require it.

Analytics and tracking

We use first-party analytics to understand and improve website performance.

We use a self-hosted web analytics tool (Matomo) to measure general usage of this Website. This analytics system operates on a first-party basis and is not used for cross-site tracking, advertising, or data resale.

Analytics tracking is optional. You may disable it using any analytics opt-out control we provide on this Website. If you clear your cookies or use a different device or browser, you may need to opt out again.

How we use information

Information is used to operate this Website, manage business relationships, process transactions, and communicate with you.

• Process and fulfill orders and related transactions;
• Review and evaluate dealer applications and determine eligibility for account approval, dealer access, program participation, or other business account relationships;
• Administer dealer, service partner, business, institutional, and government account relationships;
• Respond to inquiries and provide dealer, account, or order support;
• Send transactional communications related to applications, accounts, orders, shipping, returns, service matters, or policy updates;
• Send optional communications where you have requested or agreed to receive them;
• Improve website functionality, reliability, and performance;
• Detect and prevent fraud, misuse, unauthorized access, or other security issues;
• Maintain business records and support legal, accounting, and operational requirements.

Text messaging (SMS)

We may use text messaging to communicate with you regarding applications, orders, account matters, or related business inquiries.

If you provide your phone number, we may use it to send transactional messages such as application follow-up, order updates, shipping notifications, account-related communications, or responses to customer service or dealer support inquiries. We do not use SMS for unsolicited marketing or promotional campaigns.

Message frequency will vary based on your interactions with us. Standard message and data rates may apply depending on your mobile carrier.

You may opt out of receiving text messages at any time by replying STOP or by contacting us directly. We do not sell or share phone numbers with third parties for their independent marketing purposes.

Information sharing

We share information only as necessary to operate our business.

Service Providers. We share information with service providers that support our operations, such as payment processors, shipping carriers, hosting providers, analytics providers, and other vendors necessary to operate our business.

Poseidon Diving Systems AB. We may share information with Poseidon Diving Systems AB in Sweden where necessary to evaluate dealer applications, establish or administer dealer, institutional, or government accounts, support orders, coordinate product, warranty, or service matters, maintain business records, or otherwise support authorized distribution of Poseidon branded products. Information shared with Poseidon Diving Systems AB is thereafter subject to the privacy notices and practices applicable to its websites and systems.

Legal Requirements. We may disclose information when required to comply with applicable law, legal process, government requests, or to protect our rights, property, or safety.

Business Transfers. Information may be transferred as part of a business transaction such as a merger, sale, acquisition, or reorganization.

We do not sell personal information to third parties. We do not share personal information with third parties for their independent marketing purposes.

Data retention

We retain information as necessary for business and legal purposes.

Information is retained as required to process transactions, maintain business and tax records, support warranty, service, and dealer relationship matters, comply with legal obligations, resolve disputes, enforce our agreements, and support ongoing business operations.

Security

We use reasonable measures to protect your information.

We employ security measures intended to be consistent with industry practices and take commercially reasonable steps to protect information from unauthorized access, use, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your choices

You may access, update, or limit certain uses of your information.

• You may update account information through your account, if that functionality is available;
• You may unsubscribe from optional email communications using the unsubscribe link included in those messages;
• You may contact us to request updates or corrections to your information.

Children

This Website is not intended for children under 13.

We do not knowingly collect personal information from children. If such information is identified, we will take appropriate steps to delete it.

International use

Information is stored on servers located in the United States and is processed in the United States. In some cases, information may also be shared with or accessed by Poseidon Diving Systems AB in Sweden for business purposes related to dealer applications, account administration, order support, and authorized distribution of Poseidon branded products.

By using this Website or providing information through it, you consent to the transfer, storage, and processing of information in the United States and, where applicable, to sharing or access in Sweden as described in this notice.

External websites

This privacy notice applies only to this Website.

Linked websites and third-party services are subject to their own privacy practices and policies. This includes websites operated by Poseidon Diving Systems AB and other third parties. We are not responsible for the privacy practices of third-party websites.

Contact

You may contact us with questions about this privacy notice or your information.

Please use the contact information provided on our About page.

Changes to this notice

We may update this privacy notice from time to time.

Changes will be posted on this page with an updated revision date.