Key Person Program

Promotional support program for selected industry professionals and partner-affiliated personnel whose active use of Poseidon products is expected to influence broader product awareness and adoption.

This program is separate from standard partner pricing and operations. It is intended for selected individuals whose professional role, visibility, or direct customer influence may materially support the Poseidon brand. Participation is limited, reviewed case by case, and subject to approval.

On this page

Program Purpose - what the program is intended to support.

General Eligibility - who may be considered for the program.

Application Process - how candidates apply and what to provide.

Participant Expectations - the conditions associated with program participation.

Program Purpose

The Key Person Program is based on the view that active use of Poseidon products by visible and credible dive professionals can help strengthen brand awareness, product familiarity, and market confidence. It is intended to support genuine product use and advocacy, not discounted purchasing for personal convenience or resale.

General Eligibility

The program may be available to selected US-based professionals active in the recreational, professional, or technical diving community where regular use of Poseidon products is likely to influence others to purchase or consider Poseidon products.

Candidates may include active dive instructors, assistant instructors, or divemasters with current professional liability insurance.
Candidates may also include employees of authorized Poseidon partner businesses where their professional role and product visibility support the goals of the program.
Eligibility, qualifying products, and discount treatment are determined case by case.
Program consideration generally applies to individual orders totaling at least $250 for qualifying new Poseidon branded regulators, computers, rebreathers, BC systems, and related accessories.
Not all products qualify for program pricing.

Application Process

Candidates may apply by email to Daniel Benér at Poseidon.com. Applications should include the candidate's name, address, email address, telephone number, the products requested, and documentation supporting the candidate's professional role and current activity.

Professional credentials, including instructor or divemaster documentation where applicable.
Evidence of current professional liability insurance where applicable.
A brief summary of current professional activity, such as classes taught, students certified, events supported, or comparable industry involvement.
For partner-business employees, a supporting letter or recommendation from the business owner or manager.
Any additional information that helps explain why the candidate would be a strong representative user of Poseidon products.

Participant Expectations

In exchange for any program pricing or support extended under this program, the participant is expected to agree to the following conditions:

Use the Poseidon products regularly in genuine professional or diving-related activity.
Maintain the products in proper working order.
Not sell, transfer, or otherwise dispose of the products for a period of two years without prior approval.
Participate in reasonable promotional support when requested, which may include photographs, product visibility in professional settings, or similar brand-support activity.
When representing or discussing Poseidon products publicly, do so accurately and professionally.
Treat program pricing, terms, and approval details as confidential.

This program is discretionary, limited in scope, and may be modified or withdrawn at any time. It should not be interpreted as a standard partner benefit or a general pricing category.