Partner Policies
Partner Policies
This page explains the authorized partner framework and links to the related policy and program pages covering pricing, operations, advertising and online sales, and special programs.
On this page
Roles - partner designations and shared framework expectations.
Pricing - MSRP, MAP, and wholesale pricing.
Operations - ordering, payment, shipping, and returns.
Advertising & Online Sales - online sales channels, MAP, marketplace restrictions, and brand presentation.
Programs - conditional benefits under separate program terms.
Roles
Authorized Partners may hold one or more designations depending on how they participate in the Poseidon program. Some participate as retail dealers, some as authorized service centers, and some as both. Across all designations, partners are expected to operate under an approved business identity, represent Poseidon accurately and responsibly, follow applicable pricing, channel, and policy requirements, and contact PDL when clarification is needed.
Standard Dealer: Authorized to retail Poseidon products through approved channels. Standard Dealers are expected to maintain appropriate product knowledge, represent the brand responsibly, and support routine customer sales and training activity.
Flagship Dealer: Retail partner selected for the quality of its product presentation, customer-facing execution, and visible commitment to representing the Poseidon brand. Flagship Dealers are expected to present Poseidon as a meaningful part of the business through knowledgeable sales support, effective merchandising, and consistent customer engagement.
Authorized Service Center: Authorized to perform designated inspection, maintenance, and repair functions on Poseidon products using approved procedures and OEM parts. Service Center status may exist as a standalone designation or in combination with dealer status. Retail dealer status is separate and requires specific approval.
PDL may refine or expand partner designations over time as the network evolves.
Pricing
Published versions of three different confidential price lists are available: Products, Rebreather, and Parts. Each is available as a printable PDF document and as a simplified Excel spreadsheet (.xlsx).
Published price lists are informational and may not reflect current pricing at the time of order. Pricing, availability, and product status change, so final pricing is determined through the partner portal when an order is placed.
- MSRP = manufacturer’s suggested retail price; the standard reference for the US market.
- MAP = minimum advertised price; lowest price at which a product may be advertised.
- Preferred wholesale offers a gross margin of about 50% relative to MSRP and about 35% relative to MAP.
- Base wholesale offers about 10 points less margin compared to Preferred.
- Parts wholesale offers a gross margin of about 50% relative to MSRP.
Parts are not subject to MAP, and their retail sale is allowed.
The margins mentioned are typical for PDL pricing, but margins on specific items can vary significantly.
Partner designation and pricing level are separate. Pricing is assigned case by case based on the nature of the partner relationship, the products involved, and the overall commercial opportunity. It is not based on annual purchase volume alone.
Operations
The Operations Policies page outlines the day-to-day operating policies for authorized partners, including how orders are placed, how payment is handled, how products are shipped, and how returns are handled. It is intended as a practical reference for routine partner transactions.
Ordering - how orders are placed, reviewed, changed, or cancelled.
Payment - accepted methods, fees, funding requirements, and release timing.
Shipping - destinations served, dispatch timing, delivery terms, and shipping options.
Returns - return timing, condition requirements, refund treatment, and shipping responsibility.
Advertising and Online Sales
The Advertising and Online Sales Policies page outlines standards for approved online sales activity in the US, including advertising, MAP, marketplace restrictions, and related brand-presentation requirements.
Authorized Online Sales Channels - where authorized dealers may advertise and sell Poseidon products online.
Marketplace Restrictions - limits on third-party marketplace listings and sales activity.
Advertising Standards - advertised pricing rules, MAP compliance, and related promotion limits.
Brand Presentation - expectations for accurate, professional use of approved imagery and branding.
Programs
These programs describe conditional benefits that may apply in specific situations. Each program has its own rules, eligibility requirements, and operating details.
Free Shipping Program - qualifying portal orders where PDL selects the shipping method and service level.
Rental & Demo Program - support for approved partner rental and demonstration fleets.
Key Person Program - discretionary promotional support for selected industry professionals.